Toronto Uncovered

Posts Tagged ‘Mark McEwan’

It would have been obvious to anyone walking by that there was something serious going on at One Restaurant Wednesday night.  Lines of well dressed, young professionals snaked down Yorkville Avenue all the way to Avenue Road;  big signs bordered the entrance; and loud music poured out onto the crowded street.  It was the official launch party for Yahoo! Canada’s new website, a definite who’s who of Toronto’s advertising and marketing elite,  joined by household celebrity names like Ken Daneyko and Tie Domi.

Since Yahoo! Canada is a client of the marketing firm where I work,  my colleagues and I joined the party to see what all the fuss was about. I had never been to One before, and have to say that my first impression was, “Wow, this place is huge”. I had assumed that it would be one large open space with maybe a couple of rooms, but was proven very wrong. There were 4 main rooms all occupied with different stations.

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I’m a big fan of stations at parties because they keep them interesting and entertaining. Yahoo’s stations included a photo shoot with lots of fun and crazy props (wigs, swords, helmets, big glasses and boas), a lip balm bar where you customized your own balm, a bar station where you ordered your own drinks (what? it counts), and a make your own taco station. This last one wasn’t really for me, by the time i got there it looked like a thousand small children had been there first, sticking their fingers into the cheese and various sauces. In short, it was kind of a mess and turned me off a little. Good idea in theory, poor in execution.

The music, spun by DJ Starting from Scratch, was selected by party goers who could make requests when sending their RSVP. This was a good way to make people feel involved and to ensure everyone heard at least one song they could dance to. It would have been even better if you could also tweet your requests (since social media is a big part of the new Yahoo! Canada site).

Canapes were flowing from the time I arrived until the time I headed home. They started with sliders, butter brazed lobster, sesame coated tuna sashimi, and boxes of poutine, followed by sweet key lime and pecan filled deserts. Hats off to Food Network’s Chef, Mark McEwan for providing delicious treats all night long.

Given that the theme of Yahoo’s new website, It’s Y!ou,  is all about customization, this party was on point with their message.  I had a pretty good time and would definitely attend another party at One Restaurant. Yahoo!

Did you attend? What did you think?